Three words. One question. Could save a life.
The campaign has its own website — this page is the short version and the door through to it.
Male suicide is a leading cause of death for men under 50 in the UK — and men are the least likely to say anything.
Outdated ideas of success, strength and toughness keep men silent long before crisis point.
Change the narrative around success and you improve mental health. That belief is what links this campaign to the charity's schools work.
Monday is statistically one of the highest-risk days — which is why the challenge asks for a Monday check-in.
Listen
Too often, success is defined as wealth, fame, or status but this narrow view fuels a mental health crisis. Nearly 60% of suicides are tied to financial pressures, and in the UK 84 men die by suicide every week.
“This has been such a worthwhile investment in myself. I’d recommend it to anyone.”
— Former Customer
The Check-In Challenge
01
Text a mate
Every Monday, send three words to someone you haven't heard from.
02
Reply with
a video
A voice and a face beats a thumbs-up. It makes the answer honest.
03
Nominate two more
Every Monday, send three words to someone you haven't heard from.
04
MAKE IT WEEKLY
One question, every Monday, until it stops feeling like a campaign
Same belief, two audiences
You Alright Mate? works with men, in the places they already are — clubs, workplaces, pubs and barbershops. Different Hats Foundation works upstream with children and young people, so the silence never sets in.
Businesses, brands and sports clubs
Partnerships, workplace sessions and match-day activations sit with the campaign rather than the charity. Everything about working together is on its site.
THREE WORDS. ONE QUESTION. COULD SAVE A LIFE.